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Company Overview

Welcome to Latitude Financial Services 

Latitude is the largest non-bank unsecured consumer lender in Australia and New Zealand and offers credit cards, sales finance, personal loans and auto loans. The company has 2.1 million customers and more than 470 merchant partners across 6,000 geographic locations.

Latitude’s merchant partners include major retailers across a range of living and lifestyle categories, providing Latitude with scale and distribution for its products. Latitude’s lending products are also distributed by a network of over 5,000 accredited brokers in Australia and New Zealand.

In 2015, a consortium consisting of KKR, Värde Partners and Deutsche Bank acquired the business from GE, and the organisation was renamed Latitude Financial Services. On 20 April 2021, Latitude listed on the Australian Securities Exchange (ASX). 

Latitude has since become a leader in consumer finance, combining the risk management processes and longstanding customer relationships from its GE heritage. This has been supported with substantial investment to create a unified brand and experience for partners and customers, with upgraded technology, an established funding platform and ongoing customer innovation.